Why Companies Need CEM Systems?

91% of customers that are unhappy do not make themselves known and simply never come back to that business

Whilst 1 Happy Customer typically gives 7 positive referrals to a business, 1 Unhappy Customer gives 16 anti-referrals

67% of customers site bad experiences for leaving a business

37% of customers are satisfied with service recovery when they are offered something of monetary value (e.g., a refund or credit). But when the business adds an apology on top of the compensation, satisfaction doubles to 74%

Customers who had the best past experiences spend 140% more compared to those who had the poorest past experience

Customer Satisfaction Measurement Tools

A business with Unhappy Customers is both likely to lose those customers and struggle to attract new customers. It is therefore vital that businesses identify Unhappy Customers and take steps to satisfy them

In a business context, those customers that engage and communicate with a business are much more likely to continue their relationship as they feel more valued and appreciated by the business

On a more specific level, detailed customer feedback provides businesses with the information to effectively improve the performance of their services, and even introduce new services to increase customer satisfaction and the likelihood of them continuing their relationships with the business.

Our Solutions: Kiosk Survey with Artificial Intelligence!


Customer Satisfaction Measurement Tools

Many managers want to track the performance of their business or measure the effectiveness of quality improvements in customers’ satisfaction. By using fidbak’s sophisticated Customer Experience Measurement (CEM) system clients can identify weaknesses quickly and easily and track changes in the improvement of customers’ satisfaction. Read More

Action Alert Notification

You or your colleagues will get an instant email notification once you get a respond from an unhappy customer. For example, a survey contains 10 questions and whenever a customer gives ‘very poor’ type of response for You or your colleagues will get an instant email notification once you get a respond from an unhappy customer. Read More

CEMs Analyzer


Real-time analytics are the key to achieving improvements in customer experience, ratings compared to competitors and profitability. As soon as data collection starts, clients can see the results of customer satisfaction on a real-time dashboard. The real-time analytics generate the reports of data based on optional time frames including daily, weekly, monthly and annually. Read More

Kiosk Survey

fidbak survey templates are designed specifically for each client reflecting individual needs, and then programmed into proprietary software on the android tablet. The surveys can be customised to any design, using colours, fonts, own logos, images/videos, emoticons etc. Where required, replicas of clients’ websites can be made and included with the survey on the tablet. Read More

• Supports an unlimited number of participants and questions in a survey

• Multilingual surveys and supporting more than 80 different languages

• Various types of questions (e.g. multi-choice, single choice, open question, ranking and etc.)

• Integration of pictures and movies into a survey

• Conditions for questions depending on earlier answers (Skip Logic / Branching)

 fidbak’s fully automated CEM system with the real-time analytic dashboard for each business is effectively a turnkey solution to client research needs. The system means that clients will have no need to hire employees or outsource to companies for survey programming or data analysis.

The real-time analytic dashboard provides access to the customers’ feedbacks instantly. The fidbak package provides exceptional value for a complete system, from questionnaire design and survey programming, through to providing immediate results.


fidbak surveys can be customised to any design, using colours, fonts, your own logo, images/videos, emoticons etc. Where required, replicas of your own website can be made for the purposes of the questionnaire.

Each survey is uniquely designed to meet a different requirement and to fulfil client needs.

 Each survey is designed individually for clients by fidbak’s professional research team who have enormous experience in such matters. Together with managers from clients, unique questionnaires can be designed quickly.

Clients will not need to undertake extensive training or reading of manuals to use the fidbak CEM. Using the tablets is very straightforward, both for clients and customers, and the real-time analytics dashboard is user-friendly and will require minimal training for its use.

Insights Dashboard

Benchmark performance using NPS, find weaknesses by location or by time across many different metrics (facilities, cleanliness, pricing etc.) and build the evidence for new business cases. Our dashboard presents your data in a way that is easy to understand. With 24/7 access and scheduled reporting, this is where the magic comes together. Real-time and Scheduled Reporting Timeline and Location Comparisons NPS and Insights Index.

Manager Dashboard

In addition to the detailed Insights Dashboard, there is a summarised Manager Dashboard containing key metrics only, such as NPS and overall service rating - ideal for fast viewing usage.


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What the customers say about us?


Address: 15 Meadway Court, SG1 2EF, Stevenage, UK

Phone: 0044-1763853303

Email: contact@fidbak.co.uk

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